Sanyam Sharma: The OG Sharma ji ka bada beta!
Content producers have been essential to the evolution of Indian humour ever since the creative age began. There are selective few creators out there that have mastered the alchemy of this community and produce unadulterated material. Few makers are mastering the charm of this community and providing the audience with the most unadulterated stuff. One of them is Sanyam Sharma, better known by his famous name “Sharma Ji ka Badda Beta,” who transforms the essence of real-life events into comedic moments. His outrageous and grandiose comedy content has consistently left audience in splits due to the high number of engagements. Watching his outrageous and spectacular comedy content has been a blast. He has come a long way in compelling comedy. Let us hear from the man himself.
When did you start generating content as a career?
Sanyam Sharma: In March 2020, I first started producing content. Sadly, the first video I made, which was about the Zomato guy, didn’t turn out as I imagined. I then began producing content in lockdown for three months, but I failed to reach the target engagement levels. Later, I created a haphazard video with the title “Crush Kaise pataye? ” and it gained a lot of followers nd ended up going viral! This gave my career something of a speed boost. That’s how I got my career boost.
What was your breakthrough moment when you realized you had a content creation aspect to your life?
Sanyam Sharma: When my reels went viral in June 2022, I had no idea what was happening and I had no idea if it would bring in money or not. I was unaware about what brand deals were, let alone anything else pertaining to content development. Unexpectedly, Hypp Agency called me one day and said they wanted to manage my account when I was still unaware of these things. Later, brand agreements began, and I gained popularity among both artists and viewers. I was clueless about what was happening as time went on I got the hold of everything.
3) What is the story behind the name ‘Sharmajikabaddabeta’?
Sanyam Sharma: My father’s friend used to refer to me as “Sharmajikabaddabeta.” I am the actual bada beta of Sharma Ji, so this is a story and the inspiration behind “Sharmajikabaddabeta.” Many people would ask my father, “What does your bada beta do?,” but the truth was that “bada beta” was doing nothing noteworthy until now, when we can describe it in a humorous filmy way, “Sharmaji ka bada beta brand ban Gaya hai.”
4) How did those in your immediate vicinity respond when you first started creating content?
Sanyam Sharma: It is considered that you are doing nothing if you are a content creator. Eventually, everyone around you will begin to think that way, but only the creator is aware of their specific actions. Initially, there were no responses from individuals around me, but now they watch my videos and recommend them to others they think can relate!
5) What other passion do you have outside creating content that you would love to pursue?
Sanyam Sharma: Writing poems and short stories is my passion. I worked in theatre for five years as an actor before switching to content creation. I enjoy actively organising seminars in my leisure time, along with reading some Hindi literature.
6) What difficulties did you encounter on your journey?
Sanyam Sharma: If this statement is accurate, there were no substantial problems that come to mind; rather, I had the most difficulty figuring out how to beat the algorithm!
7) We’ve discovered that you enjoy travelling as well. What destinations are the most intriguing that you could visit at any time?
Sanyam Sharma: Yes, I did started travelling a lot last year. I find content through acting as an observer. CONTENT IS STILL KING AT THE END OF THE DAY!
I would love to visit Kashmir again in the winter to witness the snowfall and breathtaking views of the valleys, lovely lakes, and natural scenery that inspires us to fall in love with the outdoors because, in my opinion, it is the most beautiful destination.
8) What characteristics do you possess that make your dad his favourite child?
Sanyam Sharma: They don’t believe I’m all that favourite according to him. If you grow up in a middle class home, everyone will finds you charm of the eye if you do well in school. I’m incredibly committed and determined, it’s the only thing that comes to mind.
9)Along with comedy, we have learned that you are also a poet. What inspired you to start writing your thoughts?
Every time I did theatre, we had to read literature, and at the end of the day, that’s the way we evolve as an artist.
By 2019, after finishing college, at noon, I used to write poems. Vinod Kumar Shukla, Nirmal Verma, Premchand I was fond of all of them. I read them and through these different windows of thought I got the perspectives to write and since then I started penning down my thoughts in the form of poetry.
10) How did you come up with “Single Launda Samiti” and why?
Sanyam Sharma: The first episode of “Single Launda Samiti” aired in 2019. The desire for singles to express themselves through brand new content was the idea. I just made a couple reels about it with that in mind, and people started to connect with it and like it. That is how it began!
11) What final message would you like to convey to your supporters and well-wishers?
Sanyam Sharma: If you want to create content, all you need to do is be conscious of your surroundings, keep an eye on everything, and watch. You need also be coherent, take care of yourself, and be appreciative. “BE GOOD AND GOOD WILL COME.
Check out his best of the best comedy reels
https://instagram.com/sharmajikabaddabeta?igshid=YmMyMTA2M2Y=
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